The "log Cabin campaign"
- Whigs nominated William Henry Harrison and John Tyler of VA for vice president
- "Penny press" carried new s of the candidates to a large audience of workers and tradespeople
- Whigs presented themselves as the party of the common people as did the Democrats
- Both parties used the same techniques of mass voter appeal
- Whig campaign portrayed Harrison as a wealthy member of the frontier elite with a considerable state estate a simple man of the people who loved log cabins and hard cider
- They accused Van Buren of being an aloof aristocrat who used cologne, drank champagne, and ate for gold plates.
- The democrats had no response to this
- Harrison won the election